Digital signage is a type of advertising where-in products, services, brands or the logo of a business entity is displayed by means of an electronic device or devices, with the objective of attracting the target customers and increasing the sales of the business.
The advent of digital signage advertising as a means of commercial promotions can be traced back to the post second world war days – the decades of the 50’s and 60’s – which is synonymous with the rapid economic progress of USA. Those were the days of bright and bold neon lights , billboards and advertising kiosks, displayed on business premises within and beyond the precincts of a city /town. Concurrently, advertising in television too gained prominence because of its reach and audio-visual impact. Much of these trends continued in the 80’s and 90’s .