Tag: electronic boards

Designing digital signage menu boards without a designer

In the fiercely competetive business world of today, point of purchse displays can make or break a business. This is why marketers have spared no efforts to conceive new and fresh innovations in conveying their marketing message.  Bright and bold electronic displays placed within the business premises can create a stupendous visual impact and make a big difference to sales.

Today, online technology has enabled marketers to design a menu board or any digital display board independently and quickly. Alternatively, there are online companies such as Sign Menu who can custom design a digital menuboard or any digital signage online. For details please see www.signmenu.com.

Conventions, which have for decades advocated the assitance of advertising agencies and freelance designers become redundant in this internet age. By opting to design the menu board online the marketer saves time and costs.

The objectives of designing a digital menu board are :-

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Free digital signage menu board template

Online /Internet technology has enabled marketers to innovate on their advertising, many of whom are opting for online designing for their digital (electronic) signages.

Templates form a part of online designing. However, before we learn more on templates , we must first know why and by whom it is required.

Question:

Which businesses need menu board templates ?

Answer:

Any business which looks forward to a significant increase in point of purchase sales .Some examples would include restaurants, salons, gymnasiums , healthcare centers, educational institutes, car/garage services, hotels/resorts and the like.

Now, we come to the next question –

What are digital templates and why are they required for digital design creations?

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Static menu boards verses dynamic menu boards

Change is the essence of life. This axiom is manifested in all spheres of business including the realms of advertising. In recent times, dynamics in digital advertising adapted by restaurants worldwide presents a case in point.

Conventional business wisdom have warranted that the focus of a restaurant is primarily on its delectable and savory cuisines. It remains predominantly so. However, in a fiercely competitive environment, with varied offerings by numerous restaurants within the same vicinity, there was an increasing need for product differentiation and positioning. Further, the dynamics of  consumption habits and studies in consumer behavior made menu presentations a focal point in the marketing strategy of the restaureur.

Static menu boards

For many years, restaurant menus were in the form of a printed list on paper (with prices mentioned ), and/or , a chalk board menu placed just outside it’s front door. Much of this practice still exists today in larger multi-cuisine restaurants.

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Increase your business through Digital Signage

We first start by defining Digital Signage.

What is Digital Signage ?

Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are highlighted.

In other words, Digital Signage content is essentially a marketing message, whereby the business owner expects a reaction from prospective customers by way of increase of footfalls to his shop, restaurant, salon, car service garage and  like businesses.

The digital signage concept is not really new. Advanced economies have adapted to this form of advertising in the form of electronic billboards, kiosks & Neon signs way back in the fifties and the sixties – which we see depicted in many Hollywood movies of that era .

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