We first start by defining Digital Signage.
What is Digital Signage ?
Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are highlighted.
In other words, Digital Signage content is essentially a marketing message, whereby the business owner expects a reaction from prospective customers by way of increase of footfalls to his shop, restaurant, salon, car service garage and like businesses.
The digital signage concept is not really new. Advanced economies have adapted to this form of advertising in the form of electronic billboards, kiosks & Neon signs way back in the fifties and the sixties – which we see depicted in many Hollywood movies of that era .