What is Digital signage and benefits of the digital signage technology today

Digital signage is a type of advertising where-in  products, services, brands or the logo of a business entity is displayed by means of an electronic device or devices, with the objective of attracting the target customers and increasing the sales of the business.

The advent of digital signage advertising as a means of commercial promotions can be traced back to the post  second world war days – the decades of the 50’s and 60’s – which is synonymous with the rapid economic progress of USA. Those were the days of bright and bold neon lights , billboards and advertising kiosks, displayed on business premises within and beyond the precincts of a city /town. Concurrently, advertising in television too gained prominence because of its reach and audio-visual impact. Much of these trends continued in the 80’s and 90’s .

The demand for digital signage

Continue reading “What is Digital signage and benefits of the digital signage technology today”

Freelance digital signage menu board designing for restaurant menu board and display board

The advent of the Internet age in the new millenium, coupled with fresh innovations in advertising has seen the birth and progress of several professions world-wide. A significant development, among many, has been the designing and creation of menu boards online, by professional online companies, who work as freelance designers.

First, let’s ask the fundamental question – in which businesses are menu boards required ? They are required in businesses which have a list of items /services on offer on a daily basis. These businesses also  have a significant reliance on digital signages to draw in more customers, which would increase their point of purchase sales. Some examples would include businesses like restaurants, salons, healthcare, hotels, resorts, educational institutes and the like.  These digital signage/s are placed indoors or within the premises of the business where-in the visual impact is maximised.

As a freelance designer, Sign Menu, a Kolkata based online MNC, has made rapid strides. Sign Menu assists many genre of businesses in custom designing their digital signage requirements online, and has received many plaudits and endorsements in recent times from corporates and small businesses alike.

Continue reading “Freelance digital signage menu board designing for restaurant menu board and display board”

Designing digital signage menu boards without a designer

In the fiercely competetive business world of today, point of purchse displays can make or break a business. This is why marketers have spared no efforts to conceive new and fresh innovations in conveying their marketing message.  Bright and bold electronic displays placed within the business premises can create a stupendous visual impact and make a big difference to sales.

Today, online technology has enabled marketers to design a menu board or any digital display board independently and quickly. Alternatively, there are online companies such as Sign Menu who can custom design a digital menuboard or any digital signage online. For details please see www.signmenu.com.

Conventions, which have for decades advocated the assitance of advertising agencies and freelance designers become redundant in this internet age. By opting to design the menu board online the marketer saves time and costs.

The objectives of designing a digital menu board are :-

Continue reading “Designing digital signage menu boards without a designer”

Free digital signage menu board template

Online /Internet technology has enabled marketers to innovate on their advertising, many of whom are opting for online designing for their digital (electronic) signages.

Templates form a part of online designing. However, before we learn more on templates , we must first know why and by whom it is required.


Which businesses need menu board templates ?


Any business which looks forward to a significant increase in point of purchase sales .Some examples would include restaurants, salons, gymnasiums , healthcare centers, educational institutes, car/garage services, hotels/resorts and the like.

Now, we come to the next question –

What are digital templates and why are they required for digital design creations?

Continue reading “Free digital signage menu board template”

Static menu boards verses dynamic menu boards

Change is the essence of life. This axiom is manifested in all spheres of business including the realms of advertising. In recent times, dynamics in digital advertising adapted by restaurants worldwide presents a case in point.

Conventional business wisdom have warranted that the focus of a restaurant is primarily on its delectable and savory cuisines. It remains predominantly so. However, in a fiercely competitive environment, with varied offerings by numerous restaurants within the same vicinity, there was an increasing need for product differentiation and positioning. Further, the dynamics of  consumption habits and studies in consumer behavior made menu presentations a focal point in the marketing strategy of the restaureur.

Static menu boards

For many years, restaurant menus were in the form of a printed list on paper (with prices mentioned ), and/or , a chalk board menu placed just outside it’s front door. Much of this practice still exists today in larger multi-cuisine restaurants.

Continue reading “Static menu boards verses dynamic menu boards”

Increase your business through Digital Signage

We first start by defining Digital Signage.

What is Digital Signage ?

Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are highlighted.

In other words, Digital Signage content is essentially a marketing message, whereby the business owner expects a reaction from prospective customers by way of increase of footfalls to his shop, restaurant, salon, car service garage and  like businesses.

The digital signage concept is not really new. Advanced economies have adapted to this form of advertising in the form of electronic billboards, kiosks & Neon signs way back in the fifties and the sixties – which we see depicted in many Hollywood movies of that era .

Continue reading “Increase your business through Digital Signage”

Low cost online application for digital signage

Do you wish to advertise your company / brands on a glittering digital signage board  at a very low cost ?

Do you want your target audiences  to exclaim WOW!! on seeing your digital signage board ?                                            

If your answer is  a resounding YES – here are some pointers

Any business entity can install a digital signage board today, without seeking the services of an offline designer or an advertising agency.

Continue reading “Low cost online application for digital signage”

Digital menu boards designing versus offline designing

Change is an essence of life. This axiom holds true for businesses as well. Today, we see conventional methods of advertising such as print or television being complimented by digital signage advertising the world over. In recent times the menu boards of a restaurant presents a case in point where-in printed menu cards are rapidly giving way to digital menu boards.

Let us first examine the offline process. This process involves three parties ie, the restaurant owner, the advertising agency , and the designer. Most often the designer is not known to the restaurant owner and hence the restaurant owner has to interface via the ad agency.

An example

Let’s suppose the restaurant owner wishes to incorporate a special item in his menu. This special item can be serverd individually as well as with combination with other items,ie, as a ‘combo’ package. This entails a complete change/modification/editing of the menu card.

Continue reading “Digital menu boards designing versus offline designing”

11 reasons why cloud based application is a “Great Idea” to generate in-store advertising content through Digital Display screens

A digital menu board is a great promotional tool for any kind of business. Cloud based digital menu board application has taken this to a next level. Here are some aspects which gives cloud based digital menu board application an Edge:

Display Screen

Display Screen is the Primary hardware needed for this to work. All the contents are generated and stored on the cloud based application and broadcasted through the display screen. Users are able to make changes on the content easily through the application.

Maximize ROI

Cloud based Digital display boards maximizes the ROI because it is less hardware intensive. Apart from that, these are no maintenance cost for these applications. Furthermore, they provides a platform from where digital contents are generated for multiple media platforms like in-house displays, Digital Out-Of-Home advertising, social media etc. SignMenu is one such platform where users can create digital contents for multiple media.

Continue reading “11 reasons why cloud based application is a “Great Idea” to generate in-store advertising content through Digital Display screens”

Promote your garage services in digital signage with right tools from Sign Menu

Car Service centers are the place where people actually mean business; understand the job, fix it to perfection and get it done in time to deliver. Meanwhile it is also important that your repeat customers get to know about updates offers and new visitors go through the entire offers on servicing and maintenance.

Continue reading “Promote your garage services in digital signage with right tools from Sign Menu”