Tag: Digital signage

Impact Of Video Menu boards In Restaurants With Digital Signage

In this tech-savvy and digitally-fuelled age, restaurants which have deployed digital signage systems with video integrations most often garner strong financials.

While digital signage menu boards have become imperative for point-of-sale locations of QSR’s, menu item promotions through video presentations have elicited unmatched visual appeal in enticing the potential customer and standing out in the fiercely competitive business milieu. 

Recent researches and studies show extremely favourable trends. Digital signage videos are 600% more effective than print and direct mail. Further, on a shorter duration video (30 secs to one minute ) a whopping 80% of respondents could retain and recall the content. Thus, on point-of-sale locations it has unmatched supremacy over all other advertising platforms. Continue reading “Impact Of Video Menu boards In Restaurants With Digital Signage”

Benefits and advantages of digital signage systems in Gymnasiums

Before or after a hard day at work, most people seek to relax, stay fit or unwind. While there are many ways to achieve these, for the more health-conscious, the gymnasium is almost a second home with its bouquet of workouts, excercises , entertainment and networking. Gymnasiums worldwide are synonymous with fitness and good health. The gymnasium business thrive as more and more people of all age groups and from all walks of life make good health and fitness a priority.

The advent of the Digital Signage era has seen gymnasiums as one of its strongest advocates, since communications, information and entertainment form the three pillars of the business. Continue reading “Benefits and advantages of digital signage systems in Gymnasiums”

Benefits of Digital Signage and the Hotel Industry

One of the strongest advocates of digital signage systems in recent years has been the hotel industry. With its upscale and plush decors coupled with the consistent vibrancy of it’s events calendar , the hotel engages with new people coming in virtually everyday.

Hence, hotels have a strong need to advertise. For growing it’s business as well as it’s brand equity.  For keeping competitors at bay. For providing a business conduit to their partners and local artists. For being the brand ambassador of tourism. For providing the best hospitality services. And much more.

Benefits Of Digital Signage Systems For Increasing The Hotel’s Business

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Digital menu boards designing versus offline designing

Change is an essence of life. This axiom holds true for businesses as well. Today, we see conventional methods of advertising such as print or television being complimented by digital signage advertising the world over. In recent times the menu boards of a restaurant presents a case in point where-in printed menu cards are rapidly giving way to digital menu boards.

Let us first examine the offline process. This process involves three parties ie, the restaurant owner, the advertising agency , and the designer. Most often the designer is not known to the restaurant owner and hence the restaurant owner has to interface via the ad agency.

An example

Let’s suppose the restaurant owner wishes to incorporate a special item in his menu. This special item can be serverd individually as well as with combination with other items,ie, as a ‘combo’ package. This entails a complete change/modification/editing of the menu card.

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Promote your retail products in detail through digital display board with Sign Menu

Promote your retail products in detail through digital display board with Sign Menu

The crux of retail business lies in fast moving products with vast varieties. So it becomes imperative that the products of your retail are displayed in right time and proper attention to attract customers. And Sign Menu empowers you to look beyond the space-consuming cardboard flexes or mannequins for promotion and displays. It is “unique” cloud-based menuboard design application for in-house promotion and display of your products and services. With your products being displayed in a TV screen, along with some videos, it is as lucrative as the offers that you offer during festive season.

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