A Perfect Digital Menu Board

Menu boards have always been the backbone of restaurants. For without seeing the menu board a customer cannot place his order. Before the advent of digital signage, the printed menu board or chalk board menus have been prevalent the world over. Although they still co-exist, digital signage technology in recent years have taken menu board display and customer engagement to the next level.

In addition to creating live interaction between a restaurant and its customers, menu boards also create real opportunities to build brand awareness while influencing customer behavior. And yet, we rarely consider their impact on the bottom line. Does the type of menu board really matter? Are consumers swayed one way or another by digital technology versus nostalgic chalkboard art? How important is imagery and graphics?
Continue reading “A Perfect Digital Menu Board”

Digital Menu Board And FDA – Meeting Customer Expectations

The restaurant indistry in the US is thriving. As huge investments and profits make news locally and nationally, and the clamor for more and better fast food rise to a crescendo, the US Govt has stepped in with a word of caution to the restaurateur and it’s patrons, with its Food and Drug Administration ( FDA ) regulations.

The FDA was not really meant to play spoilsport for many quick service restaurants, as was apprehended initially. It merely wanted QSR’s to be transparent on it’s servings. The FDA guideline states that all QSR’s ( as also other categories of restaurants ) need to declare the sodium, fat and calorie content of their menu items, since these components impact on the health of the customer.
Continue reading “Digital Menu Board And FDA – Meeting Customer Expectations”