Online /Internet technology has enabled marketers to innovate on their advertising, many of whom are opting for online designing for their digital (electronic) signages.
Templates form a part of online designing. However, before we learn more on templates , we must first know why and by whom it is required.
Which businesses need menu board templates ?
Any business which looks forward to a significant increase in point of purchase sales .Some examples would include restaurants, salons, gymnasiums , healthcare centers, educational institutes, car/garage services, hotels/resorts and the like.
Now, we come to the next question –
What are digital templates and why are they required for digital design creations?
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Change is the essence of life. This axiom is manifested in all spheres of business including the realms of advertising. In recent times, dynamics in digital advertising adapted by restaurants worldwide presents a case in point.
Conventional business wisdom have warranted that the focus of a restaurant is primarily on its delectable and savory cuisines. It remains predominantly so. However, in a fiercely competitive environment, with varied offerings by numerous restaurants within the same vicinity, there was an increasing need for product differentiation and positioning. Further, the dynamics of consumption habits and studies in consumer behavior made menu presentations a focal point in the marketing strategy of the restaureur.
Static menu boards
For many years, restaurant menus were in the form of a printed list on paper (with prices mentioned ), and/or , a chalk board menu placed just outside it’s front door. Much of this practice still exists today in larger multi-cuisine restaurants.
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We first start by defining Digital Signage.
What is Digital Signage ?
Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are highlighted.
In other words, Digital Signage content is essentially a marketing message, whereby the business owner expects a reaction from prospective customers by way of increase of footfalls to his shop, restaurant, salon, car service garage and like businesses.
The digital signage concept is not really new. Advanced economies have adapted to this form of advertising in the form of electronic billboards, kiosks & Neon signs way back in the fifties and the sixties – which we see depicted in many Hollywood movies of that era .
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Do you wish to advertise your company / brands on a glittering digital signage board at a very low cost ?
Do you want your target audiences to exclaim WOW!! on seeing your digital signage board ?
If your answer is a resounding YES – here are some pointers
Any business entity can install a digital signage board today, without seeking the services of an offline designer or an advertising agency.
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Change is an essence of life. This axiom holds true for businesses as well. Today, we see conventional methods of advertising such as print or television being complimented by digital signage advertising the world over. In recent times the menu boards of a restaurant presents a case in point where-in printed menu cards are rapidly giving way to digital menu boards.
Let us first examine the offline process. This process involves three parties ie, the restaurant owner, the advertising agency , and the designer. Most often the designer is not known to the restaurant owner and hence the restaurant owner has to interface via the ad agency.
Let’s suppose the restaurant owner wishes to incorporate a special item in his menu. This special item can be serverd individually as well as with combination with other items,ie, as a ‘combo’ package. This entails a complete change/modification/editing of the menu card.
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A digital menu board is a great promotional tool for any kind of business. Cloud based digital menu board application has taken this to a next level. Here are some aspects which gives cloud based digital menu board application an Edge:
Display Screen is the Primary hardware needed for this to work. All the contents are generated and stored on the cloud based application and broadcasted through the display screen. Users are able to make changes on the content easily through the application.
Cloud based Digital display boards maximizes the ROI because it is less hardware intensive. Apart from that, these are no maintenance cost for these applications. Furthermore, they provides a platform from where digital contents are generated for multiple media platforms like in-house displays, Digital Out-Of-Home advertising, social media etc. SignMenu is one such platform where users can create digital contents for multiple media.
Continue reading “11 reasons why cloud based application is a “Great Idea” to generate in-store advertising content through Digital Display screens”
Car Service centers are the place where people actually mean business; understand the job, fix it to perfection and get it done in time to deliver. Meanwhile it is also important that your repeat customers get to know about updates offers and new visitors go through the entire offers on servicing and maintenance.
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SDDDalon is all about the business of ongoing trends and changing needs of the customer. So quick updation is imperative to survive and thrive in this business. And Sign Menu enables you to do so. “It is a unique” cloud based menu board design application for in house promotion and display of your products and services.
It only serves the purpose of promotion but can also help as a guide for the customers to decide on the right kind of makeover for them or even acquaint them about the latest in-things in the fashion business. And no magazine or printed material is enough to cover these fast-changing trends.
How about you have screen fixed in your Salon outlets that not only shows the rate chart and all services offered in most attractive manner but also plays videos related to your business? And imagine all this can be done all by yourself without any external expert help.
Continue reading “Salon – The right cuts to give a new makeover to your digital menu board with Sign Menu”
The crux of retail business lies in fast moving products with vast varieties. So it becomes imperative that the products of your retail are displayed in right time and proper attention to attract customers. And Sign Menu empowers you to look beyond the space-consuming cardboard flexes or mannequins for promotion and displays. It is “unique” cloud-based menuboard design application for in-house promotion and display of your products and services. With your products being displayed in a TV screen, along with some videos, it is as lucrative as the offers that you offer during festive season.
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Restaurant businesses have come a long way from just being an outlet to dine out. Restaurants are now place of innovation in food platter, presentation, interior decor, theme setting etc. And this innovation automatically pours in to your Menu design as well. But in today’s digital era one can’t deny the ease, variety and glitz of digital content for promotion and presentation. And Sign Menu serves this purpose perfectly! It is “unique” cloud based menuboard design application for inhouse promotion and display of your products and services.
Spend less Time in Promotion and more in Preparation
Deciding and making new preparations can be a tedious task that requires enough research and effort. And you need to present these addition/changes in your Menu also. But Sign Menu saves you from the trouble to decide and make a new menu everytime there is a change. All you will need is a TV and Pendrive. Make the required changes in your computer and laptop and see them appear on the Digital Signage screen.
With Sign Menu, choose from a huge platter of templates
Continue reading “The key ingredient to your Digital Menuboard for restaurants – Sign Menu”