Category: Blogs

Car Repair Garages – Changing Dynamics

The credibility of a Car Repair Garage rests on three pillars – Trust, Quality of service and Economy of service. But before all these come the conveying of these messages effectively through digital signage.

Those of you who haven’t yet deployed digital signage screens should do now, it’s never too late. For, it is the digital screens placed strategically on your premises that will communicate your services and goodwill to your customers. And it is this goodwill and reputation that will fetch you steady and consistent business.

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Bluetooth Beacons – Empowering Digital Signage

Beacons are witnessing growing penetration across high volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs. Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications.

The relatively lower price point of Bluetooth-based solutions is playing a pivotal role in their large-scale adoption in various domains. This, coupled with the usage of smartphones by virtually one and all has taken marketing communication to the next level.

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A Perfect Digital Menu Board

Menu boards have always been the backbone of restaurants. For without seeing the menu board a customer cannot place his order. Before the advent of digital signage, the printed menu board or chalk board menus have been prevalent the world over. Although they still co-exist, digital signage technology in recent years have taken menu board display and customer engagement to the next level.

In addition to creating live interaction between a restaurant and its customers, menu boards also create real opportunities to build brand awareness while influencing customer behavior. And yet, we rarely consider their impact on the bottom line. Does the type of menu board really matter? Are consumers swayed one way or another by digital technology versus nostalgic chalkboard art? How important is imagery and graphics?
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Digital Menu Board And FDA – Meeting Customer Expectations

The restaurant indistry in the US is thriving. As huge investments and profits make news locally and nationally, and the clamor for more and better fast food rise to a crescendo, the US Govt has stepped in with a word of caution to the restaurateur and it’s patrons, with its Food and Drug Administration ( FDA ) regulations.

The FDA was not really meant to play spoilsport for many quick service restaurants, as was apprehended initially. It merely wanted QSR’s to be transparent on it’s servings. The FDA guideline states that all QSR’s ( as also other categories of restaurants ) need to declare the sodium, fat and calorie content of their menu items, since these components impact on the health of the customer.
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Impact Of Video Menu boards In Restaurants With Digital Signage

In this tech-savvy and digitally-fuelled age, restaurants which have deployed digital signage systems with video integrations most often garner strong financials.

While digital signage menu boards have become imperative for point-of-sale locations of QSR’s, menu item promotions through video presentations have elicited unmatched visual appeal in enticing the potential customer and standing out in the fiercely competitive business milieu. 

Recent researches and studies show extremely favourable trends. Digital signage videos are 600% more effective than print and direct mail. Further, on a shorter duration video (30 secs to one minute ) a whopping 80% of respondents could retain and recall the content. Thus, on point-of-sale locations it has unmatched supremacy over all other advertising platforms. Continue reading “Impact Of Video Menu boards In Restaurants With Digital Signage”

Benefits and advantages of digital signage systems in Gymnasiums

Before or after a hard day at work, most people seek to relax, stay fit or unwind. While there are many ways to achieve these, for the more health-conscious, the gymnasium is almost a second home with its bouquet of workouts, excercises , entertainment and networking. Gymnasiums worldwide are synonymous with fitness and good health. The gymnasium business thrive as more and more people of all age groups and from all walks of life make good health and fitness a priority.

The advent of the Digital Signage era has seen gymnasiums as one of its strongest advocates, since communications, information and entertainment form the three pillars of the business. Continue reading “Benefits and advantages of digital signage systems in Gymnasiums”

Benefits of Digital Signage and the Hotel Industry

One of the strongest advocates of digital signage systems in recent years has been the hotel industry. With its upscale and plush decors coupled with the consistent vibrancy of it’s events calendar , the hotel engages with new people coming in virtually everyday.

Hence, hotels have a strong need to advertise. For growing it’s business as well as it’s brand equity.  For keeping competitors at bay. For providing a business conduit to their partners and local artists. For being the brand ambassador of tourism. For providing the best hospitality services. And much more.

Benefits Of Digital Signage Systems For Increasing The Hotel’s Business

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What is Digital signage and benefits of the digital signage technology today

Digital signage is a type of advertising where-in  products, services, brands or the logo of a business entity is displayed by means of an electronic device or devices, with the objective of attracting the target customers and increasing the sales of the business.

The advent of digital signage advertising as a means of commercial promotions can be traced back to the post  second world war days – the decades of the 50’s and 60’s – which is synonymous with the rapid economic progress of USA. Those were the days of bright and bold neon lights , billboards and advertising kiosks, displayed on business premises within and beyond the precincts of a city /town. Concurrently, advertising in television too gained prominence because of its reach and audio-visual impact. Much of these trends continued in the 80’s and 90’s .

The demand for digital signage

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Freelance digital signage menu board designing for restaurant menu board and display board

The advent of the Internet age in the new millenium, coupled with fresh innovations in advertising has seen the birth and progress of several professions world-wide. A significant development, among many, has been the designing and creation of menu boards online, by professional online companies, who work as freelance designers.

First, let’s ask the fundamental question – in which businesses are menu boards required ? They are required in businesses which have a list of items /services on offer on a daily basis. These businesses also  have a significant reliance on digital signages to draw in more customers, which would increase their point of purchase sales. Some examples would include businesses like restaurants, salons, healthcare, hotels, resorts, educational institutes and the like.  These digital signage/s are placed indoors or within the premises of the business where-in the visual impact is maximised.

As a freelance designer, Sign Menu, a Kolkata based online MNC, has made rapid strides. Sign Menu assists many genre of businesses in custom designing their digital signage requirements online, and has received many plaudits and endorsements in recent times from corporates and small businesses alike.

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Designing digital signage menu boards without a designer

In the fiercely competetive business world of today, point of purchse displays can make or break a business. This is why marketers have spared no efforts to conceive new and fresh innovations in conveying their marketing message.  Bright and bold electronic displays placed within the business premises can create a stupendous visual impact and make a big difference to sales.

Today, online technology has enabled marketers to design a menu board or any digital display board independently and quickly. Alternatively, there are online companies such as Sign Menu who can custom design a digital menuboard or any digital signage online. For details please see www.signmenu.com.

Conventions, which have for decades advocated the assitance of advertising agencies and freelance designers become redundant in this internet age. By opting to design the menu board online the marketer saves time and costs.

The objectives of designing a digital menu board are :-

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